Strategic Advisory

Communications shapes how organizations are understood by customers, employees, investors, partners, the media and the broader market. The decisions behind that work often begin long before a public announcement, media interview or communications campaign.

Lollied provides senior strategic communications counsel to organizations, executives and brands navigating growth, change, increased visibility and complex business decisions. Engagements are tailored to each organization, with recommendations developed around business objectives rather than a predefined scope of work.

Communications strategy begins with the business

Effective communications starts with understanding where an organization is today, where it is headed and what success looks like.

That means looking beyond communications tactics to understand business priorities, leadership goals, competitive positioning, stakeholder expectations and the opportunities or challenges influencing decision making. From there, communications strategy becomes part of the broader business strategy rather than a separate function.

Strategic advisory may include

Strategic advisory is designed to help leadership teams make informed communications decisions before those decisions become public. Depending on the engagement, support may include:

  • Strategic communications planning

  • Executive positioning and executive communications

  • Brand strategy and positioning

  • Messaging development

  • Reputation management

  • Thought leadership

  • Media strategy and media relations

  • Stakeholder communications

  • Communications planning during periods of growth or change

  • Counsel for leadership teams and founders

Every recommendation is shaped around the organization’s priorities, resources and long-term objectives.

How organizations use strategic advisory

Organizations engage Lollied at different stages of growth. Some are entering new markets, preparing for a significant announcement or strengthening executive visibility. Others are evaluating positioning, navigating organizational change, managing reputational considerations or looking for an experienced communications advisor to support leadership through important business decisions.

Some engagements are project based. Others involve ongoing strategic counsel or fractional communications leadership that complements internal teams and existing agency partners.

An experienced perspective

With more than fifteen years of experience across agency, in-house and consulting roles, Lolli Johns brings an independent perspective shaped by work across industries, organizations and leadership teams.

The focus is not simply on communications outputs. It is helping organizations make better communications decisions that support business objectives, strengthen reputation and create long-term value.