Strategic Advisory

Organizations often reach out looking for public relations. The first conversation is usually about the business.

An organization may be growing, entering a new market, preparing for a significant announcement or navigating a reputational challenge. Whatever brings a client to Lollied, the first step is understanding what the organization is trying to accomplish before deciding how communications can best support those objectives.

Lollied advises organizations, executives and brands on strategic communications, public relations, executive positioning, brand strategy, media relations, reputation management, executive communications, thought leadership and strategic counsel. Clients include luxury hospitality brands, destination organizations, architecture and design firms, cultural institutions, professional services and founder-led businesses.

Every engagement begins with understanding the business.

Before recommending an approach, Lollied develops an understanding of the organization’s objectives, audiences, market position, competitive landscape and opportunities.That understanding shapes every recommendation, whether the work involves strategic communications, executive positioning, media relations, brand strategy, communications planning or reputation management.

Recommendations reflect business objectives.

Recommendations are developed around the organization’s objectives rather than a predetermined scope of work. Engagements may focus on executive positioning, thought leadership, public relations, media relations, brand strategy, communications planning or strategic counsel, depending on what will create the greatest value for the business.