Frequently Asked Questions
Strategic Communications & PR Services
About Our Services
What is strategic communications consulting?
Strategic communications consulting helps organizations clarify messaging, strengthen market position, and communicate effectively with target audiences. We develop brand strategy, messaging frameworks, and communications plans that guide all marketing and PR efforts, from investor presentations to media outreach to website copy.
What's included in a typical engagement?
Engagements typically include strategic discovery and competitive analysis, messaging framework development, tactical implementation guidance, and ongoing support. Specific deliverables vary based on whether you're working with us on brand strategy, media relations, executive positioning, or comprehensive communications programs.
What industries do you serve?
We serve clients across multiple industries with particular expertise in:
- Luxury hospitality and travel
- Restaurants and culinary experiences
- Outdoor and lifestyle brands
- Cultural institutions and arts organizations
- Professional services firms
- Real estate and architecture
- Technology companies
Our communications expertise and editorial standards apply across industries, particularly for organizations serving sophisticated audiences or operating in premium markets.
WORKING TOGETHER
Do you work with clients outside Colorado?
Yes. While based in Aspen, Colorado, we serve clients throughout the United States and internationally. Most relationships are conducted virtually with in-person meetings when beneficial for the project.
What size companies do you work with?
We work with organizations from funded startups to established enterprises. Our clients typically value strategic communications and are ready to invest in professional brand building and PR services rather than DIY approaches.
Do you offer retainer or project-based work?
Both. We offer retainer relationships for ongoing communications support (typical for active media relations and executive positioning) and project-based engagements for specific initiatives like brand strategy development, campaign launches, or event communications.
APPROACH AND RESULTS
How do you integrate AI into communications?
We use AI strategically for competitive research, content optimization, and search visibility (including generative engine optimization for ChatGPT, Perplexity, and Google AI Overview). Founder Lolli Johns is certified in Google AI Essentials and DeepLearning.AI. However, strategic thinking, brand voice, and client communications maintain human oversight and editorial quality. AI enhances efficiency; it doesn't replace expertise.
Do you guarantee media coverage?
No reputable PR professional guarantees specific media placements, as editorial decisions remain with journalists and publications. We do guarantee strategic, professional outreach to relevant media contacts and comprehensive campaign execution based on industry best practices and our 15+ years of media relationships.
How do you measure success?
Success metrics depend on objectives but typically include:
- Media coverage quality, reach, and editorial authority
- Message clarity and audience comprehension
- Brand awareness indicators and sentiment
- Website traffic and engagement metrics
- Business impact (inquiries, partnerships, credibility)
We establish clear success criteria at the beginning of every engagement.
What makes your approach different?
As an Aspen native with 15+ years of luxury hospitality and destination marketing experience, founder Lolli Johns brings unique local market insight combined with national and international media relationships. Our boutique approach provides senior-level strategic thinking on every project without agency overhead, and we integrate modern AI tools to enhance research and efficiency while maintaining editorial quality.
GETTING STARTED
How do we begin?
Contact us at hello@lollied.com or 970-618-8244 to schedule an initial consultation. We'll discuss your communications objectives, answer questions, and determine if we're a good fit for your needs.
Do you offer consultations before engaging?
Yes. We offer initial consultations to discuss your communications needs and determine mutual fit. This conversation helps both parties understand scope, approach, and expectations before moving forward.
Still have questions?
Contact us directly:
Email: hello@lollied.com
Phone: 970-618-8244