Frequently Asked Questions

Strategic Communications & PR Services

About Our Services

What is strategic communications consulting? Strategic communications consulting helps organizations clarify their messaging, strengthen their market position, and communicate more effectively with their target audiences. We work on brand strategy, messaging frameworks, and communications planning that guides all marketing and PR efforts.

How is brand strategy different from marketing? Brand strategy focuses on foundational messaging, positioning, and competitive differentiation. It answers "what makes you different and why should people care?" Marketing then uses that strategy to create campaigns and promotional materials. Think of brand strategy as the foundation that all marketing builds upon.

Do you provide traditional PR services like media outreach? Yes, we provide comprehensive PR services including media relations, press strategy, executive positioning, and editorial outreach. Our approach combines strategic thinking with hands-on execution tailored to each client's industry and objectives.

What industries do you specialize in? We work across multiple industries with particular expertise in luxury hospitality, travel and tourism, cultural institutions, real estate and architecture, premium consumer brands, and professional services. Our experience spans both established organizations and emerging companies.

Working Together

Do you work with clients outside of Colorado? Absolutely. While we're based in Aspen, Colorado, we serve clients throughout the United States and internationally. Many of our relationships are conducted virtually, with in-person meetings when beneficial for the project.

What size companies do you typically work with? We work with organizations ranging from funded startups to established enterprises. Our clients typically value strategic communications and are ready to invest in professional brand building and PR services.

How long do communications projects typically take? Project timelines vary significantly based on scope and objectives. Brand strategy engagements often take several weeks to develop properly, while ongoing PR campaigns can run for months or years. We discuss realistic timelines during our initial consultation based on your specific goals.

Do you work on retainer or project basis? We offer both retainer relationships for ongoing communications support and project-based engagements for specific initiatives like brand strategy development, product launches, or campaign development. The structure depends on your needs and preferences.

Our Approach

How do you measure PR and communications success? Success metrics depend on your objectives but typically include media coverage quality and reach, audience engagement, brand awareness indicators, and business impact measures. We establish clear success criteria at the beginning of every engagement.

Do you guarantee media coverage? We don't guarantee specific media placements, as editorial decisions remain with journalists and publications. However, we do guarantee strategic, professional outreach to relevant media contacts and comprehensive campaign execution based on industry best practices.

What makes your approach different from other PR agencies? Our boutique approach combines strategic consulting with hands-on execution. As a founder-led consultancy, clients get direct access to senior-level expertise without agency overhead. Our editorial background and Aspen location also provide unique perspective on premium market communications.

Do you use AI tools in your work? Yes, we integrate AI tools strategically for research, competitive analysis, and content development when they genuinely improve results. However, all strategic thinking, brand voice development, and client communications maintain human oversight and editorial quality.

Getting Started

What information do you need to provide a proposal? We typically need to understand your business objectives, target audiences, competitive landscape, current communications challenges, and desired outcomes. A brief conversation usually provides enough context to develop a meaningful proposal.

Do you offer consultations before engaging? Yes, we offer initial consultations to discuss your communications objectives and determine if we're a good fit for your needs. This conversation helps both parties understand the scope and approach before moving forward.

What's your typical process for new clients? We begin with a comprehensive discovery phase to understand your business, audiences, and objectives. From there, we develop strategic recommendations and tactical plans tailored to your specific situation. Implementation timelines and approaches are customized based on your needs and resources.

How do we get started? Contact us at hello@lollied.com or 970-618-8244 to schedule an initial conversation about your communications objectives. We'll discuss your needs, answer any questions, and determine next steps based on your priorities and timeline.

Ready to discuss your strategic communications needs? Contact our team at hello@lollied.com to explore how we can help strengthen your brand presence and audience engagement.