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About Lollied

Independent Strategic Communications | Aspen, Colorado

OUR APPROACH

Lollied is an independent strategic communications consultancy founded by Lolli Johns, serving organizations and leaders who need to build credibility, navigate growth, or strengthen market position.

Strategic communications should create lasting value, not just short-term visibility. Our work focuses on helping organizations articulate their unique value while connecting meaningfully with target audiences through editorial excellence and strategic intelligence.

As founder and principal, Lolli works directly with each client from strategic discovery through implementation, ensuring consistent thinking and execution throughout the engagement.

WHAT MAKES US DIFFERENT

Editorial Foundation

Our approach is rooted in publishing and journalism. Every message meets editorial standards, because that's what earns media coverage and builds credibility.

Strategic Intelligence

We combine traditional communications expertise with modern AI-enhanced research, including competitive intelligence and optimization for how AI search systems discover and present information.

Direct Access

Founder-led structure means no junior staff, no account managers, no hand-offs. Just senior-level strategic thinking applied directly to your communications challenges.

Market Insight

As an Aspen native, Lolli brings intimate knowledge of affluent consumer behavior, luxury market dynamics, and sophisticated audience expectations, combined with national and international media relationships.

MEET LOLLI JOHNS

Communications Strategist & Founder

Lolli founded Lollied after building extensive expertise in strategic communications, media relations, and brand development. As an Aspen native with deep community roots, she combines local market intelligence with national and international media relationships.

Her communications career spans luxury hospitality, destination marketing, cultural programming, and premium brand development, with relationships cultivated across national business publications, luxury lifestyle media, and regional outlets.

Her strategic approach emerged from extensive experience in publishing and editorial strategy, developing a keen understanding of how narratives earn coverage and build credibility with sophisticated audiences.

AREAS OF EXPERTISE

  • Brand messaging and narrative development

  • Crisis communications and reputation management

  • Executive positioning and thought leadership

  • Media relations strategy and implementation

  • AI-enhanced research and competitive intelligence

Industry Specializations

  • Luxury hospitality and travel

  • Restaurants and culinary experiences

  • Outdoor and lifestyle brands

  • Cultural institutions and arts organizations

  • Professional services and consulting firms

  • Real estate development and architecture

  • Technology companies

Geographic Knowledge

  • Aspen and Roaring Fork Valley market dynamics

  • -Mountain West tourism and destination marketing

  • National media landscape and editorial relationships

  • International communications and cross-cultural messaging

  • Affluent consumer behavior and luxury market positioning

CREDENTIALS

Certified in Google AI Essentials and DeepLearning.AI. Established relationships across national business publications, luxury travel and lifestyle media, and regional Colorado and Mountain West outlets.

Media Network

Established relationships across national business publications, luxury

travel and lifestyle media, cultural and arts outlets, and regional

Colorado and Mountain West media.

Proven Expertise

Extensive experience generating strategic media coverage for clients across

industries, helping organizations achieve visibility in competitive markets

while building lasting brand value and credibility.

WHO WE SERVE

Lollied works with organizations that value strategic communications and are ready to invest in professional brand building.


Typical clients include hospitality and travel brands, professional services firms, cultural institutions, real estate developments, technology companies, and executives building personal visibility and thought leadership.

CONNECT WITH LOLLI

Email: hello@lollied.com

Phone: 970-618-8244

LinkedIn: linkedin.com/in/lollijohns

Based in Aspen, Colorado

Serving clients nationally and internationally