Lolli Johns, Aspen-based PR consultant and founder of Lollied, a communications firm for hospitality, travel, and cultural brands.

Lolli Johns | Communications Strategist & PR Expert

Founder, Lollied Strategic Communications | Aspen, Colorado

Lolli Johns is a communications strategist and public relations expert who founded Lollied after building 15+ years of experience in luxury hospitality PR, destination marketing, brand strategy, and media relations. An Aspen native with deep community roots and AI-certified (Google AI Essentials and DeepLearning.AI), she combines local market insight with national and international media expertise across hospitality, restaurants, outdoor and lifestyle brands, cultural institutions, professional services, real estate, and technology companies.

Professional Background

Lolli's communications career spans hospitality and travel, cultural programming, destination marketing, and brand development. She has managed communications across multiple international markets and built relationships with editors and journalists at prestigious publications including The New York Times, Wall Street Journal, Condé Nast Traveler, Forbes, and Vogue.

Her approach to strategic communications emerged from extensive experience in publishing and editorial strategy, where she developed an understanding of how compelling narratives connect with sophisticated audiences. This editorial background informs her work with clients across industries, from emerging companies to established organizations.

Expertise & Specializations

Strategic Communications

Industry Experience

  • Luxury hospitality & travel (hotels, resorts, destination marketing)

  • Restaurants & culinary experiences

  • Outdoor & lifestyle brands (ski, outdoor recreation, wellness)

  • Cultural institutions & arts organizations

  • Professional services & consulting firms

  • Real estate development & architecture

  • Emerging technology & innovation companies

Geographic Knowledge

  • Aspen and Mountain West market dynamics

  • National media landscape and editorial relationships

  • International communications and cross-cultural messaging

  • Seasonal business strategy and tourism marketing

Credentials & Recognition

Professional Development

  • AI Certified: Google AI Essentials and DeepLearning.AI (AI For Everyone)

  • 15+ years strategic communications experience across luxury hospitality, culture, and premium brands

  • Extensive media hosting and journalist relations across national and international publications

  • Crisis communications and reputation management expertise

Media Relationships
Active relationships with editors and journalists across:

  • National business and lifestyle publications

  • International travel and hospitality media

  • Cultural and arts coverage outlets

  • Regional Colorado and Mountain West media

Industry Recognition
Lolli's work has generated coverage in major national and international publications, helping clients achieve visibility in competitive media landscapes while building lasting brand value.

Approach & Philosophy

Lolli believes effective communications combine strategic clarity with authentic storytelling. Her work focuses on helping organizations articulate their unique value while connecting meaningfully with their target audiences.

As an Aspen native, she brings intimate knowledge of sophisticated consumer behavior and market expectations to her client work. This local insight, combined with national media relationships, provides clients both strategic depth and practical market understanding.

She maintains active involvement in Aspen's business and cultural community while serving clients across the United States and internationally.

Connect with Lolli

For strategic communications consulting and media relations:

Based in Aspen, Colorado | Available for projects nationally and internationally

Ready to discuss your communications strategy? Contact Lolli to explore how strategic PR can strengthen your brand's presence and audience engagement.