Lolli Johns | Communications Strategist & PR Expert
Founder, Lollied Strategic Communications
Lolli Johns is a communications strategist and public relations expert who founded Lollied after building 15 years of experience in strategic communications, media relations, and brand development. An Aspen native with deep community roots, she combines local market insight with national and international media expertise.
Professional Background
Lolli's communications career spans luxury hospitality, cultural programming, destination marketing, and premium brand development. She has managed communications across multiple international markets and built relationships with editors and journalists at prestigious publications including The New York Times, Wall Street Journal, Condé Nast Traveler, Forbes, and Vogue.
Her approach to strategic communications emerged from extensive experience in publishing and editorial strategy, where she developed an understanding of how compelling narratives connect with sophisticated audiences. This editorial background informs her work with clients across industries, from emerging companies to established organizations.
Expertise & Specializations
Strategic Communications
Brand messaging and narrative development
Crisis communications and reputation management
Executive positioning and thought leadership
Media relations strategy and implementation
Industry Experience
Luxury hospitality and destination marketing
Cultural institutions and arts organizations
Premium consumer brands and lifestyle companies
Real estate development and architecture
Emerging technology and innovation companies
Geographic Knowledge
Aspen and Mountain West market dynamics
National media landscape and editorial relationships
International communications and cross-cultural messaging
Seasonal business strategy and tourism marketing
Credentials & Recognition
Professional Development
Google AI Essentials certified
15+ years strategic communications experience
Extensive media hosting and journalist relations background
Crisis communications and reputation management expertise
Media Relationships Active relationships with editors and journalists across:
National business and lifestyle publications
International travel and hospitality media
Cultural and arts coverage outlets
Regional Colorado and Mountain West media
Industry Recognition Lolli's work has generated coverage in major national and international publications, helping clients achieve visibility in competitive media landscapes while building lasting brand value.
Approach & Philosophy
Lolli believes effective communications combine strategic clarity with authentic storytelling. Her work focuses on helping organizations articulate their unique value while connecting meaningfully with their target audiences.
As an Aspen native, she brings intimate knowledge of affluent consumer behavior and premium market expectations to her client work. This local insight, combined with national media relationships, provides clients both strategic depth and practical market understanding.
Current Focus
Through Lollied, Lolli partners with ambitious organizations seeking to enhance their communications strategy and strengthen their market presence. Recent projects span cultural programming, luxury hospitality, real estate development, premium consumer goods, and emerging technology companies.
She maintains active involvement in Aspen's business and cultural community while serving clients across the United States and internationally.
Connect with Lolli
For strategic communications consulting and media relations:
Email: hello@lollied.com
Phone: 970-618-8244
LinkedIn: [Connect with Lolli Johns]
Based in Aspen, Colorado | Available for projects nationally and internationally
Ready to discuss your communications strategy? Contact Lolli to explore how strategic PR can strengthen your brand's presence and audience engagement.