What makes Lollied different from other PR agencies?

We combine boutique attention with sophisticated strategic thinking. As a founder-led consultancy based in Aspen, you get direct access to 15+ years of communications expertise without agency overhead. Our editorial background and mountain market insight provide unique perspective on premium brand communications.

Do you work with companies outside the travel and hospitality industry?

Yes, while we have deep expertise in travel and hospitality, we work across multiple industries including cultural institutions, real estate, professional services, technology companies, and premium consumer brands. Our strategic communications approach adapts to various industry contexts.

How quickly can you start working with new clients?

Most engagements can begin within 1-2 weeks of our initial consultation, depending on project scope and your timeline requirements. We start with a discovery phase to understand your objectives, then develop strategic recommendations tailored to your situation.

What's included in a typical strategic communications engagement?

Engagements typically include strategic planning and messaging development, media relations and editorial outreach, content strategy and development, crisis communications preparation, and ongoing performance measurement. Specific services are customized based on your objectives and budget.

Strategic Communications for Leaders and Organizations Building Credibility and Influence

Helping organizations and leaders build lasting credibility through strategic PR, executive positioning, and brand strategy

ABOUT

WHO WE ARE

Lollied is an independent strategic communications consultancy founded by Lolli Johns, serving organizations and leaders through strategic counsel, media relations, and brand development.

As founder and principal, Lolli works directly with clients, bringing national media relationships, strategic expertise, and publishing-quality standards to every engagement.

Experience includes luxury hospitality and travel, cultural institutions, professional services, real estate, and technology companies.

MEDIA NETWORK

MEDIA RELATIONSHIPS

We maintain trusted relationships with editors, producers, and journalists across national, regional, and global media.

Our network spans:

National business and lifestyle publications
Luxury travel and hospitality media
Regional and Mountain West outlets
Digital-first platforms and independent voices
Broadcast, podcast, and emerging media formats

From international business publications to cultural outlets, we connect compelling brand stories with the right editorial voices.

SERVICES

Core Communications Services

Strategic Communications & Brand Consulting

Competitive positioning, messaging frameworks, and brand development for organizations navigating growth or market changes.

Public Relations & Media Outreach

Relationship-based media outreach and coverage strategies for organizations building visibility and credibility.

Executive Communications & Thought Leadership

Strategic positioning and thought leadership development for business leaders building industry influence.

Specialized Capabilities

AI-Enhanced Strategy & Research

Modern content approaches using AI-powered insights for competitive intelligence and search optimization.

Strategic Advisory & Counsel

Expert guidance for organizations with internal teams seeking outside strategic perspective or specialized expertise.

WHY CHOOSE LOLLIED

WHY LOLLIED

Founder-Led Expertise

Direct access to strategic communications experience on every project

Editorial Standards

Publishing-quality approach informed by journalism and editorial strategy

Aspen Advantage

Local market insight into affluent consumer behavior and sophisticated audience expectations

AI-Enhanced Intelligence

Modern AI-enhanced research combined with traditional communications expertise

GLOBAL REACH

Based in Aspen, Colorado • Connected globally

Service Areas

Aspen & Roaring Fork Valley
Local market expertise and community insight
Colorado & Mountain West – Regional communications and destination marketing
National – United States strategic communications and media relations
International – Global capabilities for cross-border communications