Brand Strategy Consulting | Messaging & Positioning
Strategic Foundation for Competitive Brand Building
Brand strategy consulting helps organizations answer fundamental questions about their market position: What makes you different? Why should your audience choose you? How do you communicate your value clearly and consistently across all touchpoints?
Lollied provides brand strategy consulting and messaging development for organizations seeking to clarify their market position, refine their value proposition, and strengthen their competitive advantage. Based in Aspen, Colorado, we serve clients nationally and internationally across diverse industries.
Strategic Brand Consulting
Our brand strategy work creates the messaging foundation that informs all communications, marketing, and business development efforts. This strategic clarity helps organizations speak with confidence and connect meaningfully with their target audiences through authentic, differentiated positioning.
Core Services
Brand Positioning & Strategic Messaging
Competitive analysis, market positioning development, and core messaging framework creation that differentiates your organization in crowded markets.
Value Proposition Development
Clear articulation of what you offer, who you serve, and why it matters, translated into compelling messaging that resonates with your target audience.
Brand Architecture & Voice Development
Organizational messaging hierarchy, brand voice development, and communication guidelines that ensure consistency across all platforms and teams.
Competitive Intelligence & Analysis
Strategic assessment of competitive landscape, market opportunities, and positioning gaps that inform brand strategy decisions.
Messaging Frameworks
Comprehensive messaging systems that guide all communications, from elevator pitches to website copy to investor presentations.
Strategic Implementation Guidance
Recommendations for rolling out new brand messaging across teams, platforms, and communications channels with practical implementation support.
Who We Serve
Growing Companies
Organizations scaling rapidly who need clear brand strategy to maintain consistent messaging as they expand into new markets or add new offerings.
Established Brands in Transition
Companies navigating market changes, leadership transitions, or strategic pivots who need refreshed positioning and messaging.
Professional Services Firms
Consultancies, agencies, and service providers seeking to differentiate themselves in competitive markets and articulate their unique value.
B2B Organizations
Companies selling to other businesses who need clear, compelling messaging that resonates with decision-makers and influences purchasing decisions.
Investment-Ready Companies
Funded startups and venture-backed companies preparing for growth phases, fundraising, or market expansion who need professional brand strategy foundations.
Strategic Process
Discovery & Analysis
Comprehensive assessment of current brand position, competitive landscape, audience insights, and organizational goals to inform strategic recommendations.
Strategy Development
Creation of brand positioning framework, key messaging architecture, and competitive differentiation strategy based on discovery findings.
Messaging Creation
Development of core brand messages, value propositions, and communication frameworks that guide all organizational communications.
Implementation Guidance
Strategic recommendations for rolling out new brand messaging across teams, platforms, and communications channels.
Brand Strategy Deliverables
Brand Positioning Statement
Clear, compelling articulation of what you do, who you serve, and what makes you different in the marketplace.
Core Messaging Framework
Hierarchical messaging system including primary value proposition, supporting messages, and proof points that validate your claims.
Competitive Analysis
Strategic assessment of competitive positioning, market gaps, and opportunities for differentiation.
Voice & Tone Guidelines
Brand personality definition and communication style guide that ensures consistent voice across all touchpoints.
Implementation Roadmap
Strategic recommendations for implementing new brand messaging across teams, marketing materials, and communications channels.
Why Choose Lollied for Brand Strategy
Strategic Experience
15 years of communications and brand development experience across multiple industries and market segments.
Objective Perspective
Outside consultant viewpoint that identifies opportunities and challenges that internal teams may miss due to proximity to the business.
Communications Integration
Brand strategy work informed by practical understanding of how messaging will be implemented across PR, marketing, and business development.
Boutique Approach
Direct access to senior-level strategic thinking without the overhead and process complexity of larger consulting firms.
Investment & Timing
Brand strategy consulting investment varies based on organizational size, project scope, and complexity. Project duration depends on your specific needs and may range from focused messaging development to comprehensive strategic overhauls.
We provide customized proposals after understanding your specific requirements and business objectives.
Brand Strategy Consulting: Frequently Asked Questions
What exactly is included in brand strategy consulting?
Our brand strategy consulting includes competitive analysis, market positioning development, core messaging framework creation, value proposition development, brand architecture and voice guidelines, and a comprehensive implementation roadmap. You'll receive a brand positioning statement, messaging hierarchy, competitive analysis, and voice & tone guidelines.
What makes Lollied's brand strategy approach different?
Our approach combines 15+ years of communications expertise with an editorial perspective from publishing backgrounds. We're based in Aspen but work nationally, providing boutique attention with sophisticated strategic thinking. Unlike large consultancies, you get direct access to senior-level strategy without layers of account management.
Do you work with established brands or just startups?
We work with both. For established brands, we often help with repositioning during market changes, leadership transitions, or strategic pivots. For startups and growing companies, we create foundational brand strategy to guide scaling efforts. Each approach is tailored to the organization's maturity and specific challenges.
Ready to Clarify Your Brand Strategy?
Strong brand strategy creates the foundation for all successful communications and marketing efforts. Contact our team to discuss how strategic brand consulting can strengthen your market position and competitive advantage.
Email: hello@lollied.com
Phone: 970-618-8244
Based in Aspen, Colorado | Serving clients nationally and internationally