Brand Strategy Consulting | Messaging & Positioning

Strategic Foundation for Competitive Brand Building

Lollied provides brand strategy consulting and messaging development for organizations seeking to clarify their market position, refine their value proposition, and strengthen their competitive advantage. Based in Aspen, Colorado, we serve clients nationally and internationally across diverse industries.

Strategic Brand Consulting

We help organizations answer fundamental questions about their brand: What makes you different? Why should your audience choose you? How do you communicate your value clearly and consistently across all touchpoints?

Our brand strategy work creates the messaging foundation that informs all communications, marketing, and business development efforts. This strategic clarity helps organizations speak with confidence and connect meaningfully with their target audiences.

Core Services

Brand Positioning & Messaging Competitive analysis, market positioning development, and core messaging framework creation that differentiates your organization in crowded markets.

Value Proposition Development Clear articulation of what you offer, who you serve, and why it matters, translated into compelling messaging that resonates with your target audience.

Brand Architecture & Voice Organizational messaging hierarchy, brand voice development, and communication guidelines that ensure consistency across all platforms and teams.

Competitive Intelligence & Analysis Strategic assessment of competitive landscape, market opportunities, and positioning gaps that inform brand strategy decisions.

Messaging Frameworks Comprehensive messaging systems that guide all communications, from elevator pitches to website copy to investor presentations.

Who We Serve

Growing Companies Organizations scaling rapidly who need clear brand strategy to maintain consistent messaging as they expand into new markets or add new offerings.

Established Brands in Transition Companies navigating market changes, leadership transitions, or strategic pivots who need refreshed positioning and messaging.

Professional Services Firms Consultancies, agencies, and service providers seeking to differentiate themselves in competitive markets and articulate their unique value.

B2B Organizations Companies selling to other businesses who need clear, compelling messaging that resonates with decision-makers and influences purchasing decisions.

Funded Startups & Scale-ups Venture-backed companies preparing for growth phases, fundraising, or market expansion who need professional brand strategy foundations.

Strategic Process

Discovery & Analysis Comprehensive assessment of current brand position, competitive landscape, audience insights, and organizational goals to inform strategic recommendations.

Strategy Development Creation of brand positioning framework, key messaging architecture, and competitive differentiation strategy based on discovery findings.

Messaging Creation Development of core brand messages, value propositions, and communication frameworks that guide all organizational communications.

Implementation Guidance Strategic recommendations for rolling out new brand messaging across teams, platforms, and communications channels.

Brand Strategy Deliverables

Brand Positioning Statement Clear, compelling articulation of what you do, who you serve, and what makes you different in the marketplace.

Core Messaging Framework Hierarchical messaging system including primary value proposition, supporting messages, and proof points that validate your claims.

Competitive Analysis Strategic assessment of competitive positioning, market gaps, and opportunities for differentiation.

Voice & Tone Guidelines Brand personality definition and communication style guide that ensures consistent voice across all touchpoints.

Implementation Roadmap Strategic recommendations for implementing new brand messaging across teams, marketing materials, and communications channels.

Why Choose Lollied for Brand Strategy

Strategic Experience 15 years of communications and brand development experience across multiple industries and market segments.

Objective Perspective Outside consultant viewpoint that identifies opportunities and challenges that internal teams may miss due to proximity to the business.

Communications Integration Brand strategy work informed by practical understanding of how messaging will be implemented across PR, marketing, and business development.

Boutique Approach Direct access to senior-level strategic thinking without the overhead and process complexity of larger consulting firms.

Ready to Clarify Your Brand Strategy?

Strong brand strategy creates the foundation for all successful communications and marketing efforts. Contact our team to discuss how strategic brand consulting can strengthen your market position and competitive advantage.

Email: hello@lollied.com
Phone: 970-618-8244
Based in Aspen, Colorado | Serving clients nationally and internationally