Executive Communications & Thought Leadership | Colorado

Strategic positioning and media development for business leaders and C-suite executives

Executive communications strategy helps business leaders build authentic personal brands and establish thought leadership that supports business objectives. Based in Aspen, Colorado, we help executives across industries develop strategic communications that enhance professional influence while advancing organizational goals.

Our approach combines strategic messaging with media relations expertise, helping leaders articulate their vision effectively while building credibility and influence within their industries and target markets.

The opportunity: Executives who communicate strategically about their authentic expertise create competitive advantages for their organizations through enhanced credibility, industry influence, and business development opportunities.

EXECUTIVE COMMUNICATIONS SERVICES

Thought Leadership Development
Strategic content planning, message development, and platform strategy that positions executives as industry authorities and trusted voices in their sectors.

Executive Media Relations
Media training, interview preparation, and strategic outreach to business publications, industry media, and speaking opportunities that enhance professional visibility.

Personal Brand Strategy
Comprehensive positioning development that aligns executive presence with business objectives while maintaining authenticity and professional credibility.

Content Strategy & Development
Strategic planning for executive content across LinkedIn, industry publications, speaking engagements, and other platforms that reach target audiences effectively.

Crisis Communications Preparation
Strategic messaging development and media training for executives facing challenging communications situations or sensitive business issues.

Speaking & Event Strategy
Identification and preparation for industry conferences, panel discussions, and speaking opportunities that enhance executive visibility and thought leadership.

WHO WE SERVE

C-Suite Executives
CEOs, COOs, CFOs, and other senior leaders seeking to enhance their industry presence and thought leadership platforms for business development.

Emerging Leaders
Rising executives, department heads, and senior managers preparing for increased visibility and leadership responsibilities within their organizations.

Professional Services Leaders
Partners, principals, and senior consultants in law firms, consulting practices, financial services, and other professional service organizations.

Technology & Innovation Leaders
Executives in emerging technology, startup leadership, and innovation-driven companies requiring strategic communications for market positioning.

Industry Experts & Specialists
Subject matter experts, technical leaders, and industry specialists seeking to translate expertise into thought leadership and business development opportunities.

STRATEGIC APPROACH

Authentic Positioning
Executive communications strategy that reflects genuine expertise, experience, and perspective rather than generic leadership messaging or promotional content.

Business-Aligned Strategy
Thought leadership development that supports specific business objectives including client development, partnership opportunities, and market positioning.

Industry-Relevant Messaging
Content and communications strategies tailored to specific industry contexts, audience expectations, and professional communication standards.

Multi-Platform Integration
Coordinated approach across LinkedIn, industry publications, speaking engagements, media interviews, and other professional visibility platforms.

Long-Term Relationship Building
Focus on sustainable thought leadership and professional relationship development rather than short-term promotional tactics.

EXECUTIVE COMMUNICATIONS DELIVERABLES

Personal Brand Strategy Framework
Comprehensive positioning strategy that defines executive expertise, target audiences, key messages, and platform strategy for thought leadership development.

Content Planning & Editorial Calendar
Strategic content development plan including topic frameworks, publication targets, and ongoing content strategy that supports business objectives.

Media Relations Strategy
Identification of relevant media opportunities, interview preparation materials, and ongoing media relationship development for executive visibility.

Speaking Strategy & Preparation
Conference and event opportunity identification, presentation development support, and strategic approach to industry speaking engagements.

Professional Communication Guidelines
Voice, tone, and messaging frameworks that ensure consistent executive communications across all platforms and professional interactions.

EXECUTIVE DEVELOPMENT PROCESS

Leadership Assessment & Strategy Development
Comprehensive evaluation of current executive presence, industry positioning, and business objectives to inform thought leadership strategy.

Message Architecture Creation
Development of core messaging frameworks, expertise positioning, and content themes that reflect authentic leadership perspective and business goals.

Platform Strategy & Implementation
Strategic planning for LinkedIn optimization, industry publication targeting, speaking opportunity development, and media relationship building.

Content Development & Editorial Support
Ongoing support for thought leadership content creation, editorial review, and strategic content planning that maintains professional standards.

Performance Measurement & Optimization
Regular assessment of thought leadership effectiveness, audience engagement, and business impact with strategic adjustments as needed.

COMPETITIVE ADVANTAGES

Strategic Communications Expertise
15+ years of communications experience provides understanding of media relations, content strategy, and professional visibility development.

Cross-Industry Experience
Background working across diverse sectors enables adaptation of thought leadership strategies for different industry contexts and professional environments.

Editorial Standards
Publishing and media background ensures high-quality content development and effective editorial positioning for executive communications.

Business Development Focus
Executive communications strategies designed to support actual business objectives rather than generic visibility or promotional goals.

Colorado Business Community
Active engagement with regional business leadership provides insights into executive communications trends and professional development opportunities.

MEASURABLE OUTCOMES

Enhanced Professional Visibility
Increased recognition within industry, improved search presence, and stronger professional brand that supports business development objectives.

Thought Leadership Authority
Established expertise positioning that generates speaking opportunities, media coverage, and industry recognition for executive leadership.

Business Development Support
Executive communications that contribute to client development, partnership opportunities, and organizational growth through enhanced leadership visibility.

Industry Influence
Strategic positioning that enhances executive influence within professional networks and industry associations.

Frequently Asked Questions

What is executive communications strategy?
Executive communications strategy helps business leaders build their personal brand, establish thought leadership, and communicate effectively with stakeholders, media, and industry audiences to advance business objectives and enhance professional influence.

How long does thought leadership development take?
Timeline varies based on current executive presence, industry dynamics, and consistency of engagement. Some executives see initial traction within months, while building substantial industry influence typically requires sustained strategic effort over time.

What's the time commitment for executive communications?
Most executive communications strategies require several hours monthly for content review, strategic consultation, and platform engagement, plus preparation time for speaking opportunities and media interviews as they arise.

What executives benefit most from communications strategy?
Founders, CEOs, C-suite executives, and business leaders seeking to build industry credibility, attract investors, recruit talent, establish market leadership, or navigate significant business transitions benefit most from strategic executive communications.

How do you measure executive communications success?
Success metrics include increased media mentions and speaking opportunities, enhanced professional visibility, industry recognition, improved search presence, and business development outcomes directly attributable to enhanced executive positioning.
Executive Communications: Frequently Asked Questions

How long does it take to see results from executive communications?

Initial positioning and messaging typically take 2-3 weeks to develop. Thought leadership content and media coverage usually begin showing results within 4-6 weeks of launch. Building sustainable executive presence and industry recognition is a 6-12 month investment with ongoing maintenance.

Do you work with executives who are new to public visibility?

Yes, we specialize in helping executives develop authentic public presence whether they're seasoned speakers or new to media engagement. We provide media training, messaging development, and strategic guidance to build confidence and effectiveness over time.

How do you measure executive communications success?

Success metrics include media coverage quality and frequency, speaking opportunity invitations, LinkedIn engagement and follower growth, industry recognition and awards, business development opportunities, and overall enhancement of professional reputation and influence within target markets.

READY TO ENHANCE YOUR EXECUTIVE PRESENCE?

Lollied works with business leaders seeking strategic communications support that builds authentic thought leadership and enhances professional influence through targeted executive communications strategies.

Contact Information:

Executive Communications Consulting
Based in Aspen, Colorado
Serving executives nationally and internationally