Which AI tools do you recommend for PR and communications teams?

We recommend ChatGPT for research and ideation, Claude for content analysis and strategy development, Perplexity for media research, and specialized tools like Mention or Brand24 for monitoring. The key is using each tool for its strengths while maintaining human editorial control.

How do you ensure AI doesn't compromise brand voice?

We establish clear brand voice guidelines first, then use AI as a research and development tool rather than a content creator. Every AI-assisted piece receives human editorial review, strategic refinement, and brand voice alignment.

What's the ROI of implementing AI in communications?

Clients typically see 20-30% efficiency gains in research and content development, 40% faster competitive analysis, and improved media targeting accuracy. The biggest value is freeing up time for strategic thinking and relationship building.

Can small communications teams benefit from AI integration?

Absolutely. Smaller teams often see the biggest efficiency gains because AI can help accomplish tasks that previously required larger teams or agencies. We help identify the highest-impact AI applications for specific needs and budget constraints.

Modern Communications Strategy | Understanding AI's Impact

The communications landscape is shifting. With AI systems like ChatGPT, Perplexity, and Google AI Overview changing how people discover information, strategic PR requires understanding these new dynamics.

Lollied brings both traditional media expertise and modern AI literacy to communications strategy. Google AI Essentials and DeepLearning.AI certified, we understand how AI systems influence discoverability, reputation, and search—while maintaining focus on authentic storytelling and strategic media relationships.

How AI is Changing Communications

Search and discoverability patterns have evolved. Potential clients and customers increasingly use AI systems to research solutions, not just traditional search engines. This shift means earned media now serves dual purposes: traditional visibility and what's called Generative Engine Optimization (GEO).

Organizations with strong coverage in credible publications get cited by AI systems when people ask questions in their category. Strategic PR needs to account for both human readers and AI-mediated discovery.

Our Approach

We integrate modern research capabilities and AI literacy into traditional communications strategy. This means understanding how platforms work, where audiences discover information, and how stories get amplified—while maintaining the editorial standards and authentic relationships that drive lasting credibility.

AI literacy is one component of effective modern communications, not a replacement for strategic thinking and authentic storytelling.

Ready to Discuss Your Communications Strategy?

Contact us to explore how strategic PR and earned media can strengthen your brand's credibility and visibility in today's media landscape.

Email: hello@lollied.com Phone: 970-618-8244