Travel & Hospitality PR | Destination Marketing Communications
Strategic Communications for Tourism, Hotels & Travel Brands
Lollied provides specialized public relations and communications services for travel, hospitality, and destination marketing organizations. Based in Aspen, Colorado, we understand the unique dynamics of the travel industry and help tourism brands connect with sophisticated travelers nationally and internationally.
Our approach combines strategic positioning with authentic storytelling to help travel brands communicate their unique value and attract their ideal guests and visitors through relationship-based communications strategies.
Our Travel & Hospitality Expertise
We work with hotels, resorts, destination marketing organizations, travel companies, and hospitality brands seeking to enhance their visibility among affluent travelers, travel media, and tourism industry professionals.
Our approach combines strategic positioning with authentic storytelling to help travel brands communicate their unique value and attract their ideal guests and visitors.
Core Services
Destination Marketing
Strategic communications for tourism boards, destination marketing organizations, and regional travel promotion campaigns.
Hotel & Resort PR
Media relations, launch communications, and ongoing publicity for independent hotels, boutique properties, and resort destinations.
Travel Media Relations
Relationship-based outreach to travel writers, editors, and influencers who reach sophisticated, well-traveled audiences.
Experience Communications
Strategic messaging for unique travel experiences, adventure companies, cultural tourism, and specialized travel services.
Who We Serve
Hotels & Resorts
Independent properties, boutique hotels, mountain resorts, and destination lodging seeking strategic media coverage and brand positioning.
Destination Marketing Organizations
Tourism boards, chambers of commerce, and regional marketing groups promoting travel destinations and visitor experiences.
Travel & Experience Companies
Tour operators, adventure travel companies, cultural experience providers, and specialized travel services.
Tourism-Adjacent Businesses
Restaurants, attractions, transportation companies, and other businesses serving travelers and tourists.
Event & Conference Venues
Properties and destinations hosting meetings, conferences, weddings, and special events.
Travel Industry Knowledge
Seasonal Strategy
Understanding of travel industry cycles, seasonal marketing opportunities, and optimal timing for destination campaigns.
Travel Media Landscape
Established relationships with travel writers, editors, and content creators across print, digital, and broadcast media.
Traveler Psychology
Insight into what motivates sophisticated travelers and how destinations can position themselves authentically in competitive markets.
Industry Trends
Knowledge of evolving travel preferences, sustainable tourism practices, and emerging destination marketing strategies.
Our Advantage
Destination Expertise
Our Aspen base provides direct insight into destination marketing dynamics, seasonal tourism patterns, and the operational realities of travel-dependent businesses.
Travel Media Relationships
Active connections with editors and writers at major travel publications, lifestyle media, and digital travel platforms.
Authentic Storytelling
Focus on genuine destination narratives and authentic travel experiences rather than generic promotional messaging.
Market Understanding
Experience working with the sophisticated, well-traveled audiences that drive premium tourism and hospitality business.
Approach
Strategic Foundation
Every campaign begins with understanding your destination's or property's unique positioning, target traveler demographics, and competitive landscape.
Authentic Narrative
We help travel brands articulate what makes them distinctive, focusing on genuine experiences and authentic value propositions.
Media-First Thinking
Our strategies prioritize what travel media and sophisticated travelers actually want to discover, not just what brands want to promote.
Measurable Results
Campaigns designed to generate meaningful coverage in respected travel media and drive qualified visitor interest.
Geographic Focus
While based in Colorado, we work with travel and hospitality brands throughout the United States and internationally. Our understanding of American travel preferences and media landscape serves destinations and properties seeking to attract U.S. travelers.
Travel & Hospitality PR: Frequently Asked Questions
How do you approach seasonal tourism marketing?
We develop year-round strategies that leverage seasonal opportunities, from winter sports coverage to summer cultural events. Our Aspen location provides direct insight into seasonal tourism dynamics, optimal campaign timing, and how to position destinations for different seasonal audiences and travel motivations.
How do you measure success for travel and hospitality PR campaigns?
Success metrics include coverage in respected travel publications, social media engagement, website traffic increases, booking inquiries, and most importantly, qualified visitor interest that converts to actual travel. We track both immediate media impact and longer-term destination awareness and preference.
Ready to Enhance Your Travel Brand?
We work with travel and hospitality organizations ready to invest in strategic communications that build lasting destination awareness and drive qualified visitor interest.
Contact our team to discuss how strategic PR can strengthen your travel brand's presence and attract your ideal travelers.
Email: hello@lollied.com
Phone: 970-618-8244
Based in Aspen, Colorado | Serving clients nationally and internationally