Strategic Communications Services
Strategic PR, Brand Development, and Executive Positioning
Lollied provides strategic communications consulting for organizations and leaders navigating growth, market positioning, or increased visibility. Based in Aspen, Colorado, serving clients nationally and internationally.
STRATEGIC COMMUNICATIONS & BRAND CONSULTING
Strategic communications consulting helps organizations clarify their messaging, strengthen market position, and communicate effectively with target audiences through comprehensive brand strategy and messaging development.
Services include:
Competitive analysis and market positioning research
Brand positioning statement development
Core messaging architecture
Value proposition development and testing
Messaging frameworks for different audiences
Brand voice and tone guidelines
Who This Serves
Growing companies scaling rapidly who need consistent messaging across expansion
Established brands navigating market changes, leadership transitions, or strategic pivots
Professional services firms seeking competitive differentiation
B2B organizations clarifying complex offerings for decision-makers
Investment-ready companies preparing for fundraising or market expansion
PUBLIC RELATIONS & MEDIA RELATIONS
Relationship-based media outreach and coverage strategies for organizations building visibility and credibility.
Media Outreach Strategy
Develop comprehensive media relations strategies aligned with business objectives, identifying target publications, key journalists, and strategic narrative angles.
Services include:
Media landscape analysis and target identification
Strategic pitch development and narrative angles
Editorial calendar and timing strategy
Press release development and distribution
Media kit creation and optimization
Press Campaign Development & Execution
End-to-end campaign development from strategic planning through execution and measurement.
Includes:
Campaign strategy and messaging
Press materials development (releases, fact sheets, bios)
Media list building and research
Personalized pitch development
Follow-up and relationship cultivation
Coverage tracking and reporting
Media Hosting & Relationship Building
Facilitate journalist visits, media events, and immersive brand experiences that build lasting editorial relationships.
Services:
Media trip planning and logistics
Press event strategy and execution
Journalist briefing and messaging preparation
Immersive brand experience design
Post-visit follow-up and cultivation
Crisis Communications & Reputation Management
Strategic counsel and rapid response for sensitive situations, negative coverage, or reputational challenges.
Capabilities:
Crisis communications planning and preparedness
Rapid response messaging and execution
Stakeholder communications strategy
Media training for difficult situations
Online reputation monitoring and management
Our Media Network
We maintain established relationships with editors, producers, and journalists across:
National business publications
Luxury lifestyle and travel media
Regional and Mountain West outlets
Industry-specific trade publications
Digital-first platforms and independent voices
Broadcast, podcast, and emerging media formats
Who This Serves
Hospitality and travel brands seeking editorial coverage
Product launches and company announcements
Organizations building industry credibility
Companies navigating sensitive situations
Brands entering new markets requiring visibility
EXECUTIVE COMMUNICATIONS & THOUGHT LEADERSHIP
Strategic positioning for business leaders building industry influence, market authority, and personal credibility through media visibility and thought leadership.
Executive Positioning & Message Development
Develop strategic positioning frameworks and core messages that establish executive authority and expertise.
Services:
Competitive positioning research
Executive narrative development
Core message and talking points
POV development and differentiation
Bio and background optimization
Media Relations for Executives
Strategic media outreach positioning executives as industry experts and thought leaders.
Includes:
Business editor relationship building
Executive profile pitch development
Reactive media opportunities (expert quotes, commentary)
Broadcast and podcast booking
Thought Leadership Content Development
Publishing-quality content creation that demonstrates expertise and builds industry authority.
Services:
Bylined article development and placement
Op-ed writing and pitch strategy
Contributed content for industry platforms
LinkedIn content strategy and optimization
Long-form content development
Speaking & Industry Visibility
Position executives for speaking opportunities, conference participation, and industry recognition.
Capabilities:
Conference and event opportunity identification
Speaker pitch and bio development
Panel participation strategy
Award and recognition positioning
Industry association engagement
Digital Presence & LinkedIn Optimization
Optimize executive digital presence for discoverability by both human audiences and AI search systems.
Includes:
LinkedIn profile optimization
Executive bio development
Online reputation management
Search visibility strategy (Google, AI engines)
Personal brand architecture
Executive Media Training
Prepare leaders for media interactions, challenging interviews, and high-stakes communications.
Training includes:
Message discipline and delivery
Interview techniques and best practices
Crisis communications readiness
On-camera and podcast preparation
Q&A for difficult topics
Who This Serves
CEOs and founders building company credibility through personal visibility
Industry experts seeking recognition beyond current organization
Executives navigating career transitions or new roles
Companies preparing for IPOs or major announcements
Professional services leaders building client development through thought leadership
Executive communications programs are customized based on your visibility goals, timeline, and available resources. Services can be engaged individually or as part of a comprehensive positioning program.
INDUSTRY SPECIALIZATIONS
Luxury Hospitality & Travel Communications
Strategic PR and communications for hotels, resorts, destinations, restaurants, and travel brands serving affluent audiences.
Expertise includes:
Hotel and resort ongoing support, launches and repositioning
Destination marketing and tourism PR
Restaurant openings and culinary PR
Travel brand strategy and positioning
Luxury experience marketing
Seasonal campaign development
Media hosting and journalist relations
Media relationships:
Established connections with editors at luxury travel and lifestyle publications.
Our approach: Deep understanding of affluent consumer behavior, seasonal business dynamics, and sophisticated audience expectations. Experience across boutique properties, major resort brands, destination marketing organizations, and culinary ventures.
Typical clients: Independent luxury hotels, resort destinations, restaurants, boutique hospitality groups, destination marketing organizations, culinary experiences, wellness retreats
Aspen & Mountain West Public Relations
Local market expertise combined with national media reach for Aspen, Roaring Fork Valley, and Mountain West brands.
Specializations:
Real estate and development PR
Destination marketing and tourism
Retail and hospitality launches
Cultural programming and events
Community relations and stakeholder communications
Luxury brand positioning
Local advantage: Aspen native with deep community connections, understanding of local dynamics, seasonal business patterns, and sophisticated resident/visitor expectations.
Media capabilities: Relationships with regional Colorado media and national outlets covering Mountain West luxury markets.
Geographic reach: Aspen, Snowmass, Basalt, Carbondale, Glenwood Springs, and broader Colorado Mountain West region.
Typical clients: Real estate developments, retail businesses, restaurants, cultural organizations, professional services, hospitality venues
Cultural Programming & Arts Communications
Strategic PR for cultural institutions, arts organizations, museum exhibitions, performing arts, and cultural programming.
Services:
Exhibition and program launch PR
Season announcement campaigns
Donor and patron communications
Educational program marketing
Cultural tourism positioning
Media relations for arts coverage
Experience: Museum exhibitions, performing arts seasons, cultural festivals, artist representation, institutional positioning
Real Estate & Development Communications
Strategic positioning for real estate developments, architectural projects, and property marketing.
Capabilities:
Development announcement strategies
Architectural and design PR
Luxury property positioning
Broker and agent communications
Community relations for development projects
Typical clients: Residential developments, commercial projects, architectural firms, luxury property marketing
Technology & Innovation Communications
Strategic communications for technology companies, startups, and innovation-driven organizations explaining complex offerings to mainstream audiences.
Services:
Product launch PR and positioning
Technical messaging simplification
Founder and executive positioning
Funding announcement strategies
AI and emerging technology communications
Experience: SaaS companies, AI/ML startups, B2B technology platforms, innovation-driven professional services
AI-ENHANCED STRATEGIC INTELLIGENCE
Modern communications strategies integrating AI-powered research, competitive intelligence, and search optimization for both traditional search engines and generative AI systems.
Competitive Research & Analysis
AI-enhanced competitive intelligence gathering, sentiment analysis, and market positioning research.
Capabilities:
Automated competitive monitoring
Sentiment analysis and trend identification
Market opportunity identification
Strategic positioning research
Media coverage analysis
Search Visibility Optimization (SEO & AEO)
Optimize content and communications for traditional search engines (Google, Bing) and answer engines (ChatGPT, Perplexity, Google AI Overview).
Services:
Keyword research and optimization
Content structure for AI parsing
Schema markup and semantic HTML
Answer engine optimization (AEO)
Generative engine optimization (GEO)
Generative Engine Optimization (GEO)
Strategic optimization for how AI systems discover, understand, and present your organization's information.
Focus areas:
Citation-worthy content development
Authoritative source building
Structured data implementation
AI training data positioning
Cross-platform knowledge consistency
AI-Powered Content Strategy
Leverage AI tools for content research, development, and optimization while maintaining human oversight and editorial quality.
Applications:
Content research and ideation
Audience analysis and targeting
Performance optimization
Efficiency enhancement for routine tasks
Strategic intelligence gathering
Modern Findability Systems
Comprehensive approach to discoverability across traditional search, AI search, social platforms, and emerging discovery systems.
Includes:
Multi-platform optimization strategy
Voice search and conversational queries
Visual search and image optimization
Cross-platform consistency
Future-proofing for emerging systems
AI Credentials & Philosophy
Certifications: Google AI Essentials, DeepLearning.AI (AI For Everyone)
Our approach: Strategic use of AI tools for research, analysis, and efficiency while maintaining human expertise for strategy, brand voice, and editorial quality. AI enhances our work; it doesn't replace strategic thinking or authentic storytelling.
HOW WE WORK
Discovery & Strategy
Comprehensive assessment phase understanding your business, audiences, objectives, and competitive landscape.
Includes:
Stakeholder interviews and organizational assessment
Competitive and market analysis
Audience research and insights
Strategic opportunity identification
Goals and success metrics definition
Implementation
Tactical execution of strategic recommendations with senior-level involvement throughout.
Approach:
Founder-led execution on all client work
Publishing-quality standards for all deliverables
Regular communication and collaboration
Adaptive approach based on results
Transparent reporting and measurement
Measurement & Optimization
Ongoing performance tracking and strategic refinement based on results and market dynamics.
Metrics may include:
Media coverage reach and quality
Message comprehension and clarity
Audience engagement indicators
Website traffic and conversions
Business development impact
Brand awareness measures
WORKING TOGETHER
We offer flexible engagement models designed to meet different organizational needs and objectives. Every engagement is customized based on scope, complexity, and
Project-Based Consulting
Focused initiatives with defined scope and deliverables, ideal for specific needs such as brand strategy development, product launches, executive positioning programs, or campaign development.
Retainer Relationships
Ongoing strategic support providing consistent access to communications expertise, media relations, and strategic counsel. Ideal for organizations with continuous communications needs.
Intensive Campaigns
Comprehensive initiatives combining multiple services for major organizational priorities such as market entry, rebranding, or sustained visibility building.
Strategic Advisory
Senior-level counsel for organizations that need strategic direction without hands-on execution, providing competitive intelligence, messaging frameworks, and implementation guidance.
READY TO STRENGTHEN YOUR STRATEGIC COMMUNICATIONS?
Contact us to discuss how strategic PR, brand development, and modern communications intelligence can elevate your organization's visibility and credibility.
Lolli Johns, Founder
Lollied Strategic Communications
Aspen, Colorado
Email: hello@lollied.com
Phone: 970-618-8244