What makes Lollied different from other PR agencies?

We combine boutique attention with sophisticated strategic thinking. As a founder-led consultancy based in Aspen, you get direct access to 15+ years of communications expertise without agency overhead. Our editorial background and mountain market insight provide unique perspective on premium brand communications.

Do you work with companies outside the travel and hospitality industry?

Yes, while we have deep expertise in travel and hospitality, we work across multiple industries including cultural institutions, real estate, professional services, technology companies, and premium consumer brands. Our strategic communications approach adapts to various industry contexts.

How quickly can you start working with new clients?

Most engagements can begin within 1-2 weeks of our initial consultation, depending on project scope and your timeline requirements. We start with a discovery phase to understand your objectives, then develop strategic recommendations tailored to your situation.

What's included in a typical strategic communications engagement?

Engagements typically include strategic planning and messaging development, media relations and editorial outreach, content strategy and development, crisis communications preparation, and ongoing performance measurement. Specific services are customized based on your objectives and budget.

Strategic Communications & Brand Strategy in Aspen, Colorado

Helping hospitality, lifestyle, and cultural brands build visibility, credibility, and long-term influence.

ABOUT

Lollied is a strategic communications consultancy based in Aspen, Colorado, specializing in brand strategy, media relations, and positioning for established and emerging organizations. Founded by Lolli Johns, a communications strategist with 15+ years of experience, Lollied serves clients across:

Luxury hospitality & travel (hotels, resorts, destination marketing)
Restaurants & culinary experiences
Outdoor & lifestyle brands (ski, outdoor recreation, wellness)
Cultural institutions & nonprofits
Professional services & consulting firms
Real estate & architecture
Emerging technology companies

Our approach combines strategic thinking with proven media relationships, delivering measurable results and lasting credibility. We work with clients locally in Aspen, nationally across the United States, and internationally.

MEDIA NETWORK

We maintain trusted relationships with leading editors, producers, and journalists across the national, regional, and global media landscape.

From international business publications to cultural outlets, we connect compelling brand stories with the right editorial voices.

Our network spans:

Legacy media and newsrooms
Luxury travel, design, and lifestyle titles
Regional and Mountain West publications
Independent voices, digital platforms, and industry-specific publications
Broadcast, podcast, and audio-first formats

Our approach prioritizes lasting editorial value, always tailored to the nuances of each story.

SERVICES

Communications Strategy & Consulting

Comprehensive messaging frameworks and competitive positioning that align with business objectives

Brand Messaging & Narrative Development

Strategic storytelling that connects authentically with target audiences through editorial excellence

Public Relations & Media Outreach

Relationship-based approach to editorial coverage that builds lasting visibility and credibility

Executive Communications & Thought Leadership

Strategic positioning for business leaders seeking to build industry influence and market authority

Editorial Development & Writing

Publishing-quality content creation and editorial strategy

Content Strategy & Digital Media

Modern content approaches enhanced by AI-powered insights

Media Hosting & Experiential Communications

Immersive brand experiences and media relationship building

WHY CHOOSE LOLLIED

Strategic Advantages

Founder-Led Expertise - Direct access to 15+ years of senior-level experience
Editorial Standards - Publishing-quality approach to all communications
Aspen Advantage - Unique insight into affluent markets with global perspective
Modern Integration - Strategic use of AI-enhanced tools for research and strategy, certified in Google AI Essentials and DeepLearning.AI
Results Focus - Measurable outcomes that advance business objectives

Client Experience

Boutique Attention - Personalized service without agency bureaucracy
Strategic Thinking - Comprehensive approach beyond traditional PR tactics
Cultural Understanding - Deep knowledge of sophisticated audience expectations
Global Reach - International capabilities with local market expertise
Proven Results - Track record of meaningful coverage and business impact

GLOBAL REACH

Based in Aspen, Colorado, connected everywhere. Serving established organizations and emerging companies nationally and internationally

Service Areas

Local: Aspen and Roaring Fork Valley market expertise
Regional: Colorado and Mountain West communications
National: United States strategic communications and media relations
International: Global capabilities for cross-border communications